ใ ๐๐ถ๐ฏ ๐๐ฐ๐ฎ๐ณ๐ข๐ฅ๐ฆ ๏ผ๏ผ๏ผ๐๐ฉ๐ฆ ๐๐ญ๐ฅ ๐๐ฐ๐ณ๐ญ๐ฅ ๐ช๐ด ๐๐ฆ๐ฉ๐ช๐ฏ๐ฅ ๐ ๐ฐ๐ถใ
POST: 0028
CRITIQUE
06-02-02022
This print began its path to creation in January of 2020, when a page in Adbusters Magazine (ใABMใ) gave me PโAโUโSโE.
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Iโve subscribed toใABMใoff & on for over a decade. Iโve watched it become repetitive in years since the โโโโคโโจ โโโฅโโโโโฃโโข undignified evaporation.ใABMใwas instrumental in igniting that movement and is trying so, so hard to be instrumental again.ใABMใcontinues to call for a new revolution each issue, often on specific dates; the results are a cricket song.
As a reader/artist/revolter, I speculate that the tools of culture jammingใABMใused to help ignite โโโโคโโจ have since been thoroughly co-opted by the capitalist ๐ฐ๐ฟ๐ฟ๐ฐ๐ ๐ฐ๐ ๐ ๐ ๐พ๐ต ๐ฒ๐ฐ๐ฟ๐ ๐ ๐ ๐ด that it sought to jam.
(โโกโ)ใฃ โฅ ๐ บ๐ ด๐ ๐๐ ด๐๐ ผ๐ โฅ
Cฬดฬอฬฟอฬฬฟฬฬนออฬฬฬปuฬธอฬฟฬฟออฬญอฬฬฏอฬอlฬทฬฬฬอฬนฬ อฬซฬคออ tฬตออฬฬฬฬฬฬกฬฎuฬตฬ ฬฟฬฬฬฬฬฟฬคrฬถฬฬฬอออออฬฬผฬอฬฃอฬชออฬบeฬดอฬฬออฬฬ ออฬอออ อฬ ฬฐฬ ฬทออฬฆฬฃอออฬฬฬซJฬดฬฬอฬฅออฬฌฬฐออaฬตฬอฬฬฝอฬอฬฬmฬทออฬฬฐอฬกฬกฬซmฬทฬฬออฬปฬคฬฎฬฑออฬณอiฬตอฬฬอออฬฬฅฬชฬฒฬฃฬฅฬฒฬฐnฬดอฬอ ฬฑฬฬฆgฬถอฬฬอฬออฬฎฬปฬฬฏ
- In a nutshell: โThe practice of parodying advertisements and hijacking billboards in order to drastically alter their messages.โ (Naomi Klein, No Logo)
- In a more romantic nutshell: โCulture jamming will become to our era what civil rights was to the โ60s, what feminism was to the โ70s, what environmental activism was to the โ80s. It will alter the way we live and think. It will change the way information flows . . . the way in which meaning is produced in our society.โ (Kalle Lassen, Culture Jam)
The ๐ฐ๐ฟ๐ฟ๐ฐ๐ ๐ฐ๐ ๐ ๐ ๐พ๐ต ๐ฒ๐ฐ๐ฟ๐ ๐ ๐ ๐ด co-opted the aesthetic of Culture Jamming. It was the logical uplevel of ๐๐ถ๐ฆ๐ณ๐ณ๐ช๐ญ๐ญ๐ข ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ. It is now hard to tell the defaced adverts from the faux-defaced; the ironic design from the sincere. Also, how do you vandalize a digital ad and maintain anonymity?
I thinkใABMใis in denial. Rather than mourn and re-tool the tacticsโas any competent AอCอTอIอVอEอ อAอRอTอIอSอTอ must do to outwit the specter of co-optionโใABMใclings because it looks radical to keep tossing those same molotovs . . . but when the target is now a bonfire . . . now the furnace of ๐ฐ๐ฟ๐ฟ๐ฐ๐ ๐ฐ๐ ๐ ๐ ๐พ๐ต ๐ฒ๐ฐ๐ฟ๐ ๐ ๐ ๐ด . . . well?
EVOLVE!
Itโs hard to be withใABMใ. I sometimes feel like Iโm at a bar with my old friend who, ignoring all irked patrons, refuses to stop trying to get the dance floor fired up, playing ๐ธ๐๐๐ฃ๐๐๐ช ๐๐ ๐ฅ๐๐ ๐๐ again & again on the jukebox.
But I should be dancing, we should be dancing, revolts should feel like dancing.
Itโs also hard to be withใABMใbecause they remind me of our lost desire for the romance of revolution.
So, despite its out-moded tactics,ใABMใendears me. And . . . just when I think I canโt read another page about squeezing glue into ATM card slots (they use tap readers now,ใABMใ) a page gives me PโAโUโSโE. . .
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The PโAโUโSโE of note was a photo page of a young human rushing through a land of brush, refuse, & tear gas. Around the human face is the now familiar tool of impromptu revolutionaries, the quick-tied T-shirt mask. And scrawled over the image . . .
โ๐๐๐ ๐ฒ๐๐๐๐๐๐ . . . ๐๐๐ ๐๐๐ ๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐ข๐๐.โ
I donโt know if this human is running toward the border of a safer place or away from a line of riot cops. I donโt know if theyโre a refugee, a looter, a radical, or a pedestrian having a bad day. There are so many ways to get tear gassed these days.
And I donโt quite know why it stirred me so. The image/text combo cast a แดฬฝอแดฬฝอษดฬฝอแดฬฝอสฬฝอษชฬฝอแดฬฝอ ฬฝอแดฬฝอสฬฝอแดฬฝอสฬฝอแดฬฝอ over me, over my personal pandemicโthe days/weeks/months/years that were so Sฬท Iฬท Sฬท Iฬท Pฬท Hฬท Yฬท Iฬท Aฬท Nฬท.
It might be because I am a runner. Vaulting roots & garbage piles, sprinting trails & streets. These were some of the precious moments of alrightness through the deep-quar years. That page colored these runs. It felt like I was pushing back, literally, the old world with the balls of my feet, exhaling it with the breath of my lungs. Iโd make my runs สฬฝอษชฬฝอแดฬฝอแดฬฝอแดฬฝอสฬฝอ, incantations to float me toward newness.
It feels like a blessing and a curse to always be middling between OLD::NEW, AWAY::TOWARDS.
It might be because I know what tear gas feels like. I know it is not nearly bad enough to stop my revolution . . . or my good time. Iโve rioted with a thousand ๐ฒ๐๐๐๐๐๐๐ who frolicked in the moment, throwing a party when everything seem like pain. And I know the baking soda remedy works wonders. I know a few of you were there.
And it might be that, regardless of who this human is, running on the page ofใABMใ, theyโre human after all. And so theyโre ๐ฒ๐๐๐๐๐๐.
So, I made a print to remind me that Iโm not in this world/dance/revolt by my lonesome; that the old world is behind us if we put it there, and the run towards newness is a collective mandatory marathon.
Simultaneously, to borrow a common trail runner cliche . . .
โ๐โ๐ข ๐ง๐ช๐ฃ๐ฃ๐๐ฃ๐ ๐ข๐ฎ ๐ค๐ฌ๐ฃ ๐๐๐๐.โ
And, to borrow from Henry Miller, Iโll say that the charge towards new worlds . . .
โ...๐๐จ ๐ ๐ฅ๐ง๐๐ซ๐๐ฉ๐ ๐๐๐๐๐๐ง, ๐ฌ๐๐๐๐ ๐๐จ ๐๐๐จ๐ฉ ๐๐ค๐ฃ๐ ๐๐ค๐ก๐ก๐๐๐ฉ๐๐ซ๐๐ก๐ฎ.โ
And there is no party at the finish line because there is no finish line. So I make art! Art to help marry this merry run to the party. I donโt have to be แชEแญแEแแEแช to be an artist, or a revolutionary. แชEแญแEแแEแช might be the worst thing for a revolutionary to be.
Iโll end with an excerpt from anonymous poet that ran out of the exuberant chaos of France in May of 1968 . . .